Big Bazaar unveils integrated shopping experience

In a bid to serve the customers better, Big Bazaar has launched the integrated shopping experience involving online, app based along with the regular brick and mortar offline shopping. The multiple platform shopping experience was thrown open to the customers from October 13.

On a path to serve all its customers' evolving needs, the brand continues to provide a safe and quick shopping experience to its customers with its 2-Hour Super-Fast Doorstep Delivery Service. This service provides a contact-free safe and convenient doorstep Delivery of a customer's daily essentials.

About the campaign, Pawan Sarda, CMO – Digital, Marketing and E-commerce, Future Group said, "Big Bazaar has always added value to our customers for last 21 years and will continue to do so for centuries to come. We have always stood for our customers. We are now embarking on a new chapter of engaging with our customers in a contemporary way and how we address all their requirements at every stage and every moment. To bring this alive we are launching an idea that will celebrate customers every moment, every occasion in life. Whether it's a newborn in their home to house warming to festivities. Big Moments ki Big Shopping at Big Bazaar."

Rajiv Sabnis, Founder, Brave, the agency behind the new campaign says, "Shopping behaviour has changed the pandemic. As a result, recurring daily needs are now being met by Big Bazaar's App and the Store-to-Door 2-hour home delivery promise. However, large purchases linked to special moments in the lives of families, still merit a store visit. The new Big Bazaar positioning of 'Big Moments ki Big Shopping' was born out of this customer insight. As Big Bazaar stores reopen their doors to customers, we are convinced that the pent-up demand for large purchases, will be a need gap waiting to be fulfilled. The integrated campaign goes live across TV, newspapers, digital, out-of-home, and store visual merchandise."

As part of the renewed effort to attract customers, Big Bazaar is offering a number of products including home needs, electronics, food essentials and fashion products. You name it and the offers are available on the brands and products.